The key to a brand’s uptake in the market is a function of your market preparedness and plan for implementation. Being poised to counteract the forces outside of your organization is essential, with the primary resistance coming from direct or indirect competitors and/or pipeline compounds. Navigating and counteracting the shifting external market factors, whether they be evolving treatment guidelines, regulatory issues, government pressures, technical disruptors, or other unforeseen dynamics, is critically important to YOUR success.

The LCN Formula assures that your objectives are achieved for your brand and therapeutic area(s), or across all your early, commercial and late-stage assets.