Pharmaceutical companies expend numerous resources in understanding the dynamics of their brands’ relationship in the marketplace however devote a fraction of the human and financial resources to understanding fully the #1 resistance to their brand. The competition!

The...

Deliver results to your internal stakeholders. Be aggressive as the new year approaches, senior leadership always appreciates individuals and team that proactively seek and understand the market in which their companies’ brands compete.

LCN suggestion: Fix the Spending...

Strategic decision makers within organizations; sales, sales trainers, marketers and market researchers should always have the answer to this question: "Why do our competitors have the market share they do?" 

I realize this question seems a bit askew because we always a...

The success of pharmaceutical products are impacted by multiple factors, first and foremost being the clinical profile of a brand and the unique benefit it brings to the patient. However, in some crowded competitive markets, brands that have the same MOA with minuscule...

In the world of market research and competitive intelligence we are frequently bombarded with new methodologies, buzzwords and catchphrases. These layers of complexity can sometimes paralyze practitioners even in taking the most basic action (we’ve all heard of paralys...

A CD that I loved and played to death during my sales rep days was called, “Can’t Get There from Here”. I played that CD as I was going to and from physician offices all day, and that specific CD comes to mind when I was thinking of co-founding LCN Consulting with John...

Lessons we have learned that can be applied for you:

Having been on the manufacturer side and consultancy for over two decades, there have been many valuable lessons I have learned about being effective and successful. LCN Consulting is built upon the principle of answe...

Today's topic is an interesting one, as it is discussed many times when waxing poetic with our clients about the difference between market research and competitive intelligence. Is there a clean break among the shades of gray? Isn’t it all intelligence? 

Yes, both disci...

Why invoke thespian concepts such as “the fourth wall” when broaching the topic of intelligence gathering? Aside from the stopping power, it wields an attention-grabbing headline to stir curiosity and it can certainly be applied to intelligence gathering in healthcare....

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